Introducing Dublin-based Blood Monkey Gin!! 🙈🍸🥃
Dublin-based Outcast Brands launched its inaugural product, Blood Monkey Irish Craft Gin, over the summer, and it's already been a massive hit at home. Now it’s the UK’s turn!
The name "Blood Monkey" comes from the naval term for a mischievous seafarer who drilled into the officers' barrel of grog to steal the liquor inside – hence the brand's icon being a brass drill bit.
This new Irish gin looks set to go against the grain of recent Irish gin launches by bringing a new taste profile to the growing gin category, with a versatile liquid that drinks like a white whisk(e)y.
Blood Monkey has been designed as a sipping gin in the Genever style – one of only a few gins that can be drunk neat, as well as in a traditional gin and tonic or cocktail. Blood Monkey is wholly Irish-owned and distilled by West Cork Distillers Master Distiller, Deirdre Bohane, in Skibbereen.
Bohane notes, "It is a sophisticated spirit with a complex character that reveals various details as it evolves on the palate. It hits you with a smooth, warm citrus spice followed with a slight hint of floral entwined with smoky, caramel flavours of whiskey".
The brainchild of Dublin-based entrepreneur Jason Kidd, Blood Monkey, stands out from the plethora of botanical gins which have hit the market and is being launched with a bold campaign that subverts current gin advertising across print, social and digital platforms.
Blood Monkey has just landed in the Propeller portfolio!